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on 10 Sep 2018

Brand design is the identity of your brand, and it is one of the most important things you can do for your business. The brand design stays with you during the whole marketing campaign. Branding agency in Ahmedabad believes that an impressive design makes it easy for customers to relate to the brand when the same is used in all your advertising campaign, packaging, and every other activity. This idea is the most successful one, and the best example is Coca-Cola.

Branding agencies follow a consistent pattern for better achievement. As the same model will be going to stay in the future too, maintaining a brand standard is essential. You need to work on the standardization condition just from the starting point. Some of the things that stay the same for a long time should be appropriately managed from the start. Here are some of the things which remain consistent in the future.

Logo- the symbol of your brand

A logo must be clear, easy to read, and the simplest possible. It is a one look identity of your business, and it must be easy to remember so that customers can recall you quickly when they see you again. Changing logo too often make it tough for people to recognize you as it is hard to remember new symbol every time. You must have seen that most of the famous brands have not changed their logo with time. They might have simplified it but hadn’t altered it completely. Moreover, the simplifying thing is also better to do when you have broad loved audiences who remember you.

Graphics- the thing that matters most

As mentioned earlier, the logo should be clear and easy to read. The graphics play an important role in maintaining the identity of your brand. According to studies, people remember visuals better than names, and that’s why graphics are focused more when creating a logo. Your customers will recall your brand faster when the same graphics will appear again and again.

Color plays a vital role

Usually, bright colors like yellow, red, blue, and green are used. According to professionals, these are appealing colors, and customers relate to them in a better way. However, colors must also connect to your brand. For example, green colors relate to nature which could mean that you have something natural to offer. Similarly blue color usually refers to something linked to water. The story of your brand must reflect the story of your brand. And that’s why it should be consistent.

Fonts should also be considered

Fonts and style play an essential role in the building of your brand. A little change can give a new look which will make it hard to recall the brand. One simple rule to consider is “don’t let the creativity take away the clarity.” Creativity is good but clear things are appreciated more when it comes to brand design.

Make sure that your brand design is capable of telling the compelling story of your brand. And if you don’t have any story to tell, make sure you create one because stories relate better.

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