Blog Detail

on 12 Feb 2019

Creative branding trends for 2019

Building a unique brand identity is not an easy task. How you present yourself depends on what you have to offer and who your target audience is. Before implementing branding trends in your business it wise to understand what the trends are and how they will affect your business.

The branding landscape is evolving continuously, and for those who are prepared for a shift, it is necessarily about dynamic growth and for those who are looking for a change, applying strong brand strategy and using it to its fullest potential is the way to go. With revolution comes in the need to learn, adapt, and grow; likewise, every graphic design company in India is putting its best efforts to become parallel with the ever-changing demands of the creative world.

For any business today, it is important to understand the variety of technology you need to drive your brand. It is not uncommon to get bamboozled by the plethora of branding options out there in the market. It is definitely overwhelming but as a brand, it is in the need of time for you to be more specific and strategic to stand out.

Building a personal brand and increasing brand awareness to make your brand memorable with your potential target audience can be a game-changer for your business. Here are 6 game-changing trends of 2019 that will help you build a dynamic and profitable personal brand.

Optimize your logo for each application

Creating a responsive, contextual and a flexible logo to accommodate the screen size, and its place of usage. Optimizing logo depending on your needs is the biggest trend in 2019. Do not go overboard which the variations, keep it as consistent as possible.

The tone of voice

People are being very vocal about reviews like never before. Consumers are expecting brands to be true to their values. For those brands which are more consumer-centric, the values of the products need to be well defined and communicated to stand apart.

Custom-made fonts

Practical minimalistic designs are not in fashion anymore. Fonts and styles that are unique and are able to communicate the brand’s personality can take your branding activity to the next level. Serif that is strong, modern and classic has made a huge comeback. Using such fonts for brand logo and name can give a very distinctive feel, but on a blog or article, it can become distracting.

Motion designs

Another popular branding trend is motion graphics. Graphic design companies in India are realizing the shift in the area of motion graphics. Companies are looking for ways to engage and entice the audience with easy and subtle micro-interactions, especially in the web designing department.

Optical illusions

One other way of creating engaging content is by producing optional illusions to engage your customer. The most popular trend is blurring the line between 2D and 3D.

Abstract shapes and geometry

Branding involving grids, lines and abstract shapes is the current fascination of some brands. Making the cold and oppressive straight lines to friendlier subverts by adding more curves and cheerful colors to make them more inviting, positive and approachable at the same time is another interesting approach.

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