How do you think can you relate to your customers and employees? It’s the brand ideas that build a connection between you people. Your brand has a story to which people can relate to. Sometimes, you have an issue which many people are facing, and then you promise a solution which makes the customer think that this is what I want. Branding agency in Ahmedabad says that whatever promise you make, it should be meaningful. If you create a vague idea, most of the people will avoid it.
The issue or idea which you are raising should be real. Sometimes, when something is good merely in words, the success rate is significantly lower. Your brand talks to you and whatever you are speaking will be delivered with your services. If you have some connecting to share, you are good to go. For example, Kissan ketchup raised the issue of boring lunch which makes kids skip their lunch. They made the promise that the kids will love the lunch with ketchup and the idea worked because the mother’s related to it.
Well, everyone tries its best while maintaining a brand strategy. You might have designed a perfect one, but we can’t always be right. Here are four questions which can help you come to a proper conclusion.
Do you think your brand is successful in evoking emotions at every touchpoint?
There is no bond stronger than an emotional bond. When it comes to branding and sales, it is the only thing that works because you can’t force someone to buy your services, right?. If your answer to this questions is yes, you are doing great. But if the answer is no, you need to be extra careful about your strategy because it requires change.
Why your employees are working for you?
It is one of the best things you can do. Business is not only about making customers, but it is also about having honest employees. Are you employees with you just for money? Do they love working with? How do they feel about the environment? You might think that it doesn’t affect your business, but it does. Don’t forget that it’s the hard work of your employees which brings success.
Do you believe that your brand identity is successful in communicating your brand promise effectively?
Your brand identity or logo is your visual identity practically, but it should be your verbal identity emotionally. Your brand identity must be a reflection of your promises. It should be able to deliver the right message, the right emotional story to which people can relate because the emotional bond is essential.
Do you know why people are sticking to you?
Customers are coming back to you, do you know the reason? Yes, of course, because they love your services. But the thing that you must know is what exactly they like about you? Which factor of your services they love most. The sticky element of your brand must be known to you.
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